DEY. AI Safety Campaign with MIRI Wins Anthem Community Voice and Silver Awards

Campaign on AI safety and the risks of superintelligence recognized by public vote and by the judges in the PR or Earned Media Campaign category at the 6th Annual Anthem Awards

New York, Nov. 10, 2026 (GLOBE NEWSWIRE) -- DEY. Ideas + Influence announced that its AI safety campaign with the Machine Intelligence Research Institute (MIRI) has won the Anthem Community Voice Award, decided by public vote, and a Silver Anthem Award in the PR or Earned Media Campaign category of the 6th Annual Anthem Awards. The judges did not award a Gold in the category this year, making Silver the highest honor given. The category is part of the awards’ Responsible Technology cause area.

Presented by The Webby Awards, the Anthem Awards recognize mission-driven work from people, companies, and organizations worldwide. Gold, Silver, and Bronze winners are selected by the International Academy of Digital Arts and Sciences. The Community Voice Award is decided by the public and goes to the finalist in each category that receives the most support during the public voting period. This year’s awards drew more than 2,500 entries from 43 countries.

DEY.’s work with MIRI began in early 2025, with the aim of using the publication of a book by MIRI’s Eliezer Yudkowsky and Nate Soares as a catalyst for a broader, multi-year campaign on AI safety and the existential risk posed by unaligned superintelligent AI. When the work began, Yudkowsky and MIRI were often dismissed as “doomers,” and the prospect of human extinction from AI still sounded outlandish to many. The campaign set out to move the issue from a niche debate into mainstream culture and policy — first in the US and now globally.

“The Community Voice award was decided by the public, which is the audience this campaign set out to reach,” said Rimjhim Dey, CEO of DEY. “Our work with MIRI has been about taking a warning that many people had dismissed and putting it in front of people who had never heard it. We are grateful to MIRI for their trust, and to everyone who voted.”

The work combined message development and media training with national media relations, Capitol Hill convenings with Semafor and Axios, creator partnerships, and direct outreach to signatories of the 2023 open letter calling for a pause on advanced AI development. The book, If Anyone Builds It, Everyone Dies, reached the New York Times bestseller list in its first week, and the issues-led campaign has continued into 2026. Over that time it has helped establish a credible public voice for an organization long associated with a fringe position. By September 2026, reporters were increasingly approaching Soares and MIRI directly for explanation and analysis as new developments in AI drew public attention.

The DEY. team on the campaign included Rimjhim Dey, Taylor Scott, Kavita Tomlinson, Andrew DeSio, Annie Tressler, Jessica Zagacki, Kaitlyn Monahan, and Skye Levine.

The full entry is available in the Anthem Winners Gallery at anthemawards.com.

About DEY.
DEY. Ideas + Influence is a global communications and advisory firm working at the intersection of ideas, influence, and societal change. It advises organizations, leaders, and institutions on strategic communications, media engagement, executive positioning, narrative development, and long-term influence strategy, and runs a literary practice representing authors of major nonfiction. Clients span science and technology, philanthropy and development, health, climate, business and economics, education, AI, and books. Learn more at dey.nyc.

About the Machine Intelligence Research Institute
The Machine Intelligence Research Institute (MIRI) is a 501(c)(3) nonprofit based in Berkeley, California. It does research and public outreach intended to help prevent human extinction from the development of artificial superintelligence (ASI). Founded more than 20 years ago, MIRI was the first organization to advocate for and work on ASI alignment as a technical problem. Learn more at intelligence.org.

About The Anthem Awards:
Launched in 2021 by The Webby Awards, The Anthem Awards recognizes impactful brands, nonprofits, and individuals that are setting the standard for good worldwide. The Anthem Awards honors work across seven core causes: Belonging & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Sustainability, Environment & Climate; and Technology. This season’s partners and sponsors include NationBuilder, Sustainable Brands, NationSwell, The Bloom, the Social Innovation Summit and The Nonprofit Alliance. The Awards were founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, GLAAD, Mozilla, NAACP, NRDC, WWF, and XQ.

Media contact
Annie Tressler, atressler@dey.nyc

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DEY.
info@dey.nyc